Just to be clear, the issue of Barack Obama's illegal alien uncle is a legitimate one. It clearly illustrates some of the issues with our immigration system (or lack thereof). If you want a good, reasoned take on this story, check out Power Line.
The booking photo/petition shtick serves no purpose but to try to embarrass the President by tying him to a distant relative, as if he's personally responsible for the actions for everyone he's remotely related to. It violates the unwritten rules of leaving relatives out of politics. It makes the party look bad - but hey, that's what Tom Morrissey and his team are good at.
Having your consulting clients spend their ad dollars on your own blog- that's a sweet gig if you can get it.