Friday, August 31, 2007

Western States GOP Leadership Conference Campaign Training School


LD-6 Secretary Horst Kraus asked us to post this:


Sent: Tuesday, August 28, 2007 7:01 PM

To: Sean McCaffrey

Cc: Randy Pullen

Subject: Western States Leadership Conference + Campaign School



TO: AZGOP Executive Committee

CC: Randy Pullen, Chairman

FR: Sean McCaffrey, Executive Director

RE: Western States Leadership Conference & Campaign School (NEW ADDITION!!)



Dear Members:



‘Tis the season to get training! In addition to the upcoming 1-day campaign school being held on September 29th in Tucson, courtesy of the AZGOP, GOPAC and the Pima County Republican Party, there’s another September option you may also want to consider. The California Republican Party has added a special addition to its weekend of exciting events: an RNC Campaign Management College.



For those who are not familiar, this is a very impressive, 3-day school that will prepare any campaign operative for the election cycle to come. It’s a tremendous experience I’ve had the opportunity to be a part of in the past, and highly recommend. Links for the application/registration forms for the school are below – if the Western States Leadership Conference itself wasn’t reason enough to spend a few days in San Diego, this special campaign school is! The CRP/RNC faculty are first rate and always put on a fantastic program – and for one low price of $275!



And, for those planning on enjoying the Tucson campaign school on Saturday, September 29th, please get your registration forms in. Seating for this school is strictly limited to 60 people and we are already 25% full after just a few days! It’s going to be a great program with some very exciting consultants and guest speakers – not to mention a great lunch and a wonderful chance to mix-n-mingle with fellow Republicans as we kick off this exciting election cycle in grand Tucson fashion!



Otherwise, if you’re going to San Diego, please register ASAP to make sure you get a spot, a hotel room, and space at their campaign school! If you have any questions, please don’t hesitate to ask!



Many thanks again,

--Sean

_______________________________

Sean R. McCaffrey

Executive Director, Arizona Republican Party
_________________________________________
The Republican Western States Leadership Conference



Announces A Special Addition To Its Weekend Of Exciting Events:







The Republican Western States Leadership Campaign Management College, presented in conjunction with the California Republican Party, is a comprehensive program designed for candidates, campaign managers, and activists. It will provide more than 25 hours of briefings, training, and exercises to prepare Republicans who may be running for office or will play an important role in a party or candidate campaign. National, state and local Republican leadership will be converging on San Diego for this opportunity to share ideas and friendship over the weekend at the Conference. Joining us, among many GOP luminaries, will be Republican National Committee Chairman Mike Duncan.



Program and registration information for the Campaign Management College at the Western States Leadership Conference can be found at www.cagop.org/westernleadership2007.



A PDF version of the application form is available here.



Experts agree political technology determines political success. Learning how to effectively employ political technology gives campaigns the tools to organize and communicate with audiences, voters, and constituents. Liberals effectively teach their activists political technology; they often win battles they would otherwise lose.



The CRP Campaign Management College's expert faculty will give you the political technology skills necessary to wage an effective campaign for public office.



Attend this intensive, three day program and you will be prepared to:

· Help Republican candidates of your choice win campaigns at all levels.

· Organize resources in large or small groups for maximum impact.

· Develop and deliver messages persuasively.

· Meet and network with expert faculty who can help you make a difference in California.

· Gain political know-how to help build your personal leadership skills, abilities, and confidence.

· You'll learn proven, practical skills you can use the very next day.



Weekend Agenda:



Friday, September 21: Campaigns and Communications



· Campaign Management College Introduction and Overview

· The Imperatives of Leadership

· The Real Nature of Politics and Elections

· Strategic Research I: The District

· Strategic Research II: The Candidates

· Developing Campaign Strategy

· Messaging: Developing a Values-Based Framework

· Diagnosing Communications

· Building Communications



Saturday, September 22: Voter Identification, Contact, and Turnout



· Voter Identification and Targeting

· Voter Contact Tactics: Mail

· Voter Contact Tactics: Phone

· Voter Contact Tactics: E-Campaign

· Voter Contact Tactics: In Person

· Voter Turnout Operations

· Voter ID, Contact, and Turnout: Putting it All Together

· Earned Media



Sunday, September 23: Crisis Management; Campaign Fundraising



· Crisis Management

· Developing a Finance Plan and Budget

· Direct Mail Fundraising

· Fundraising Events

· Personal Solicitation Fundraising



Whether you want to run for office, manage a campaign or become a more effective and organized volunteer, the practical principles you'll learn at the CRP Campaign Management College will help you to put Republican ideas into action. Tuition for this program is $275 for all three days, including lunch.

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