I even read about one solopreneur who listed 14 employees of another firm on his About Us page. He thought it was legit since they all worked in the same office building!! This isn’t just positioning; it’s lying.
So, is “big” really what your prospects are looking for? Unless they’re Fortune 500 companies that require specialized expertise in a multitude of areas,
probably not. Most likely, they just want to be sure that you’ll deliver on your promises.
To that end, you may want them to know that an assistant or intern handles your scheduling and administrative work so you can stay focused on clients’ projects, or that your company is part of a professional network or strategic alliance.
And of course there are other qualities that you should be leveraging to convert prospects:
But authenticity is a huge part of earning and keeping clients’ trust, and consequently, their business.